Hi Alexander. How was it being back at ICE London this year?
ICE was good, especially after two years of closure, but the absence of exhibitors from CIS was noticeable – 60% less traffic compared to the previous event. We were delighted to return to London after a year’s break from ICE. It was great to be among other industry professionals and have the opportunity to meet potential customers face-to-face, as well as attend the conferences to learn about latest news and trends in the online casino industry, payment solutions and other related topics. Our team managed to establish new contacts with visitors who want to enter the world of online casinos with their own new brand; as well as with existing major operators who want to integrate new gaming content into their platforms or expand their business to new territories. In short, our high expectations were met by the many new contacts we made at the event; and the new insights we gained from the speakers at the conference.
What emerging technologies are most exciting/will have the biggest impact on iGaming development in the future?
We believe that crypto solutions will have the biggest impact on the casino sector within the next three years. Casino operators have a great interest in including crypto payments in their platforms to keep up with the latest trends in the market. We have also noticed that there is a huge demand for gaming integration that supports crypto solutions, which operators want to incorporate into their NFT projects and metaverses. Therefore, we are changing our business solutions to address this particular gap in the market. Another important technical aspect is the maintenance and speed of game integration, as casino website content is becoming more technical and requires 24/7 support and high operational speed to improve the gaming experience of website users. We, as a software provider, spend a lot of time testing our solutions and integrations to ensure a smooth gaming experience, high website loading speed, and high deposit readiness.
How has technology developed over the last few years to get where it is today?
If I asked you how iGaming would develop say, 10 years ago, does where it is now meet your past expectations?
Expectations have increased tenfold. Internet coverage is growing around the world, new markets are constantly emerging with new regulations and nuances that bring exciting challenges. We did not expect such perfect results and growth 10 years ago, but we clearly realised that we were on the right track and developed our platform according to the needs of our customers. In the near future, the metaverse and blockchain will have a huge impact on many industries, including iGaming, so we will integrate all these features into our iGaming platform.
What are SoftGamings’ goals for the rest of the year and beyond? How do you see yourself developing as technology continues to evolve?
We plan to expand our platform solutions with new features, new game content and payment providers/ banks as we grow our operating markets. We believe that a huge portfolio of gaming and payment providers will make our business attractive to both new entrants in the online casino space, and existing operators interested in our aggregation services.
Source: https://www.gamblinginsider.com