Game developers that will add to marketability of your online casino

Jan 10, 2019 Artyom Ustinov
Table of Contents
When it comes to adding game content to your new online casino, you face a difficult choice between several software providers with impressive bids of their own. A rule of thumb here is to try to equip the casino with as more vendors as possible if you are going to build up the customer base in many countries. Evidence shows that few online casino operators are sensible of the fact that having more slots in one’s portfolio increases appeal of the casino on the global market.
Let’s review just one example to illustrate the advantage of multi-platform casinos over single-platform ones. In 2018, new gambling-focused provisions in Australia forced many leading software providers such as Microgaming, Net Entertainment and Evolution Gaming to abandon the market out of legal concerns. The online casinos that used to accept Aussies had to either exclude the affected providers from their offer or even block access for Australian residents. The gambling venues that had an extensive package of games from numerous providers were not harmed gravely by the new legal framework because they still had Betsoft, IGTech and other non-affected vendors on their existing game lobby. But single-platform casinos, which are powered by one provider, had to withdraw from the market or alternatively, shift to Australia-friendly software vendors. This example illustrates perfectly the importance of having more than one casino game provider in your offer.

Game developers you should watch out for

There are some slot makers whose names are strongly associated with quality. They have been operating on the market for many years and boast of a solid foundation of loyal clientele among slot enthusiasts. These top-notch vendors are Microgaming, NetEnt, iSoftBet, Play’n’Go, Amatic, Yggdrasil and a host of other makers. The common features that all top-rated providers have are:
  • High or above average RTP value, which tends to exceed 95% and reaches into 98%
  • Positive and wide brand name recognition
  • Games are created with mobile users in mind
  • There are slots for both heavy bettors and low-rollers
  • Seamless API integration into casino software.
Game developers you should watch out for
The list is non-exhaustive and we can provide a dozen more properties that are typical of a top-quality casino game provider. Anyway, what seems to be the vital factor in deciding which vendor to pick is a high brand recognition. This implies that your online casino should be comprised of game makers that have built up high levels of recognizability for their brand. If, for example, your casino features Microgaming slots, there is a high likelihood of attracting seasoned gamblers who know what Microgaming is. If your casino offers noname brand names, don’t count on popularity.

What do users like about top-ranking game developers?

First and foremost, avid gamblers like robustness and predictability when they play slots from popular game vendors. Globally renowned companies like the ones listed above have a solid package of time proven games that are discussed in forums and on gambling sites. Each gambler knows ins and outs of a particular game. Forums for slot enthusiasts have thousands of topics where games are discussed by amateurs and professionals. This means, games from top providers have a no-nonsense nature. Their “Return-To-Player” value has been checked by players thousands of times and was either found true or questioned. Slot games that come from big software vendors normally have interesting bonus features and are appealing for many categories of gamblers. For example, the Gonzo’s Quest slot from NetEnt may be an exciting game for several groups of players since it has an Avalanche feature, a cumulative multiplier and excellent 3D graphics. Gamblers who prefer placing low bets will also find the game suitable because it has the minimum bet of $0.20 per spin. This is to illustrate that reputable vendors such as NetEnt always care about a wide spectrum of players (your potential casino visitors). Slots from the listed makers have classic and five-reel layouts, meaning they are attractive for fans of retro-styled games and for those who love modern solutions. Casino-goers like quality games that give them opportunity to win, no matter specific reel configurations or design. When a gambler sees one or more popular game providers in an online casino, he already has an idea of what kind of gameplay these providers deliver, and makes an informed decision of whether to continue playing in this specific casino or not. To sum up, a start-up online casino that wants to cement its market position and build up customers’ loyalty should offer a versatile collection of online games, primarily slots.

Conclusion

However hard you try to promote your new online casino, you will hardly achieve success without proper game content. Look no further than the world’s leading brands, which your customers will duly appreciate. And remember that having a multi-platform casino is a key to success.
Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 15 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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