How to establish players’ trust to your Live casino?

Jul 21, 2017 Artyom Ustinov
Table of Contents
Live casino operators often face the necessity to prove others – partners, affiliates, junketeers and most of all players – that their casino is reliable and fair. Convincing arguments are of great importance in this matter.
Operators’ experience shows that the licence badge and the RNG certificate badge on the website are more useful for the VISA payment system than for the player. In his or her turn, the player needs something more convincing. The operator’s claims of fairness are also not the best way to prove he is reliable; it may even have the reverse effect. How to explain your players that your Live casino is safe? Tell them how Live casinos work.

Live casino fundamental principle:

There are thousands of internet casinos out there that offer Live dealer games, e.g. Roulette, Blackjack, Baccarat and Poker. Among them, there are large and small, famous and newborn, and having different payment systems and licences. Besides, there are hundreds of Live studios, where, just like at the movie set, live streaming happens: the ball is spinning, the cards are distributed etc. The only interest of the studio is the monthly fee from the internet casino that buys the opportunity to stream the video to its clients in real time. The studios are not interested in the players’ wins and losses. Their main goal is to sell live streaming to different casinos as many times as possible. In order to do this, the streaming should be seamless, the sound and video quality – perfect and the dealers – friendly and smiling. Wherever a player plays from, he and other players gather around one and the same table to play with one and the same dealer, who is not interested neither in bet amounts, nor winnings, nor losses.

Is fraud possible?

Even if we assume that a studio decides to collude with an internet-casino, other casinos will immediately say good bye to this studio, and it will lose its incomes. The cost of the most of live casinos is approximately €200 000, while live streaming costs dozens or even hundreds of times more. For instance, such a reputable company as Evolution Gaming is worth approximately $1 bln. It is highly unlikely that it will risk its reputation to help an online casino. Moreover, online casinos literally cannot deceive a client during the games, since the tools they use do not belong to them. It is impossible to set tools to use them against a particular player. In addition, igaming businessmen bear many responsibilities the authorities impose on them, so the possibility of deceit is lower than in many other industries. Knowing that, your players should trust to your casino more.
Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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