- First of all, many cool online casino names have long been taken. Even if you manage to come up with an attractive name like x-casino.com or coolcasino.com, chances are it’s already in use by another company.
- Secondly, apart from being creative, your casino name should be able to get your site to the top of search-engine results.
Basic criteria for picking the best possible domain name for your casino website
- A domain name must reflect the specific attributes of your business. If the URL looks like supercrazyplay.com, it can hardly be considered a good pick. It doesn’t reflect the essence of the project, neither does it convey the right meaning. Your domain name should be associated with gambling. To do this, we recommend using words such as casino, slots, 777, games and so on.
- Keep it short and clear. When you’re figuring out how to choose a domain name, make memorability a high priority. Long, cumbersome domain names are visually unattractive and hard to remember. Not to mention, users will also be more prone to entering typos with longer domain names, which can reduce potential traffic, and in turn overall visibility. Keep the name no longer than one or two short words, for example, Casinogold, Cashcasino, and Slotowin. Longer names are harder to remember.
- Must be attention-grabbing. Imagine that your potential customer types in “online slots” or “play casino for money” in the search box. In the search results, he sees hundreds of sites with different names. All the long, monotonous phrases will pass him by. However, the catchy, short, but memorable names will immediately grab his attention. Think of a URL that a user would really want to click to start playing online casino games.
- Easy to pronounce and readable. Before choosing a name for your casino website, define your target audience. What country do they live in? Where do they work? What are their hobbies besides online casinos? For example, if the website is intended for users from different countries, you should use English words that are well known to everyone. Are you planning to run your gambling business only in one country—for example, Russia, France, Brazil? You can use words in the corresponding language. Another way to make your website rise the ranks to the top of search-engine results is to use the name of a country/city. For example, casinofrance or russianslots.
Selecting keywords for a casino domain name
- Gambling, win, winner.
- Slots, poker, roulette.
- Prize, lucky, 777, fortune.
- Gold, cash, profit, bet.
About choosing a domain zone
What to avoid
- Using numbers and hyphens/dashes in a domain name. The number “777” is easy to remember. But what of the name 10121986casino-top.com? How do you remember that? Even on the tenth try, your potential customers will still type in that address with typos. Keep your domain as simple as possible!
- Spelling mistakes. Never spell the word “online” as onlain or “casino” as kazino, cosino or something else. Spelling errors are a typical sign of a spam and phishing site.
- Using a name that sounds similar to a well-known brand or company name. For example, casino name VulkanVegas already exists, so calling your gambling club VulkanLasVegas is not a good idea. At best, your domain will be blocked. At worst, a formal complaint for copyright infringement could be filed against you and you could end up in court.
So, what if you can’t choose the right domain name yourself?
- Lean Domain Search.
- Domain Wheel.
- NameBoy.
- Shopify Business Name Generator.
- Bust a Name.
- NameMesh.
- NameStall.
- Wordroid.
- Domains Bot.
- Panabee.
