- Attraction of new users
- Retention of regulars.
Tips on how to lure users to a new online casino
- Make the most of social media and online advertising. Create ad campaigns, promote the casino with Google AdSense and make the casino friendly for search engines. This is just to build visibility and awareness for your brand.
- Before creating an account, most people make sure the casino has favorable deposit and withdrawal requirements. For example, Joe’s casino has the minimum withdrawal limit of $20, while Jack’s casino cannot process cashouts of no less than $100. A user perhaps will have no scruple to join Jack’s.
- Consider building up an excellent welcome package with low playthrough. Popular online casinos tend to offer bonuses on the first few deposits. Moreover, having sign-up free spins (without any deposit requirements) will give you a good head start.
- Make the support team approachable 24/7, which is important for first-timers. What’s more, make sure to have a live chat option available in multiple languages. Newbies might not feel too familiar with the terms and conditions or bonuses on the site. Furthermore, they may want to ask an expert for a couple of tips on how to play the games, and nothing beats communication with a live support agent.
- Offer two gaming modes: for real money and for fun. Not every new player knows all ins and outs in online slots, and is not ready to risk money betting on something he is not aware of.
- Include various payment methods in your offer, especially cryptocurrencies, such as Bitcoin. With cryptos, you’ll have a chance to attract those players who value the much-needed anonymity, fast transaction processing times, and high limits.
- Make sure to have a superb selection of game providers. The more providers you integrate, the better. However, you should always go for the big shots first, such as NetEnt, Evolution, Play’n GO, and others, as their games are among the players’ favourites. SoftGamings’ unified API integration module can help you add all of the 100+ providers that comprise our network of partners.
Five tips on how to make players stay longer
- Offer them a variety of all kinds of bonuses including reload bonuses, cashback and free chip. The more diverse the bonus program is, the more attractive your online casino for active casino members.
- Update your online casino offer with new games and make a New or Recommended tab in the lobby where you will publish all fresh releases.
- Develop a VIP club that offers incentives to the most loyal gamblers, i.e. these who deposit much. Online casinos that have gained popularity feature a flexible VIP system with multiple levels, each unlocking certain benefits.
- Offer tournament activities with cash prizes or non-wagerable free spins for winners. Some casinos feature an innovative “Pokie Races” tournament format. Anyway, you can adopt these practices and come up with something no less interesting.
- You should stay tuned for more news regarding the production of games, latest trends and innovations in order to implement them into your online casino.
