If you want your online casino to prosper, you need good software, which includes a strong platform and exciting games. Different platforms have different functionalities, while the best games are provided by recognised developers It is great if you have an impressive budget that lets your wildest casino dreams come true, but what if you have to choose between the cost and the quality? This article will help you understand what is what and how to spend less.
What to keep in mind
If not doing so, you risk buying not what you need. Possibly, your casino will lack parameters that are important to you and your customers. Considering the implications for safety and security, buying a script from unknown individuals on the Internet is not recommended.
You will also understand whether the company you have turned to is responsible or not. Legitimate business will provide answers to all your questions and give recommendations which will not only help you in choosing the right software, but also obtaining a license and a bank account. If you discuss all the details, you may be offered a ready-made solution or a customised individual solution.
Important characteristics
- Games — The number of games and their quality are the same important as the possibility to add new titles. The more games you have, the more diverse they are, the more players can be interested. For instance, some players prefer video slots, and there are fans of retro games or specific themes. Quality slots with good graphics are made by famous providers, such as NetEnt, Microgaming, and BetSoft, all of which can improve your casino lobby tremendously and ensure new gaming content on a regular basis. On the other hand, the best live dealer solution is Evolution Gaming.
- Backoffice settings — The opportunity to set back office according to your own preference is vital. Comfortable managing of your casino lets you focus on the promotion of the business.
- Software novelty — Software should be of the latest or one of the latest versions and be updated regularly. It should not contain bugs. Moreover, it should be in line with the latest industry tendencies. For instance, good software will be adapted to desktop computers, tablets and smartphones. Research shows that more players prefer playing casino games on their phones. One of the world’s leading slot providers, NetEnt, mentions in its 2016 annual report that 43% of the revenue comes from mobile gaming. Another tendency is the possibility for a client to authorise through a social network. It is fast since they do not need to register with the casino directly.
- Safety — A casino should have a good security system. You can judge the reliability of software based on positive reviews on the Internet and expert opinions. A casino should not be easy to hack. It should also have an antivirus system.
- Payment system — A complete online casino solution can have a built-in payment system. Support of cryptocurrencies is also an advantage, since it is a popular and promising payment method.
- Affiliate program — One of the main tasks of a casino operator is promoting the business. If the software includes an affiliate program, it is a plus. You will have an opportunity to use affiliates to promote your casino.
- Bonus and loyalty system — It is also an important tool for player attraction and retention. Instead of reinventing the wheel, you can use a ready-made bonus and loyalty system. You will get many promotions and bonuses and the system of accruing points for loyal clients.
- Game stats — You will be able to follow player activity and see the history of bets, time and dates of games, bets, wins, losses etc.
- Financial stats — You will be able to control payment systems and all payouts, as well as know the exact time and methods of transactions.
- Mailing system — If a casino has a thought-over mailing system, you can inform your players about new games and promos easily.
- Opportunity to add new functions — Along with the growth of your business, you may need new functions, so it is convenient if there is a possibility to add them.
Provably Fair Casino Software
By employing cryptographic techniques, Provably Fair Gaming ensures that game outcomes are random and untampered. This innovation raises players’ trust and confidence, as they can independently confirm that the games they play are truly fair and unbiased. That is why everyone should consider implementing provably fair casino software.
Through SoftGamings, you can obtain BGaming’s provably fair casino games. The company has integrated Provably Fair mechanisms into many of its games, with two of its top three GGR volume games from 2019-2020 featuring this technology—the result — a year-over-year increase in engagement by at least 15%.
Online Casino Software Price
Our license expert will help you pick a license that best suits your needs and budget (Malta, Curacao, etc.). Get ready to spend around $20,000 to $30,000 on license-related services, and note that you will have to pay some $20,000 annually for sub-licensing and banking services.
Online casino development is one of the most money consuming steps, requiring intensive cooperation between you and the developer. You will be asked to choose among gambling software providers and payment methods to be available for your visitors.
Live dealer solutions typically come in a dedicated package, and so do slots equipped with progressive jackpots – all of these add to your costs. This development stage is worth around $20,000 (and more) and depends on which options you want your casino to be fitted with.
Note that a mobile version, visual design and other important elements are integral parts of larger budget items and are thus not itemised specifically.
When the online casino is filled up with content and is ready for use, your expenditures will not stop here because every business, whether land-based or online, requires ongoing expenses that are necessary to maintain and increase the flow of income, so do not overlook them when creating your casino budget. The key articles of expenditure are salaries to personnel (IT experts, bookkeepers, social media promoters), annual license fees, auditing expenses, online security experts, etc. Operational costs can run into dozens of thousands of dollars per year.
In summary, we can pinpoint the major articles of expenditure:
- Licensing
- Casino backend software
- Game software and payment systems
- Salaries, remunerations
- Taxes (if any)
- Promotion efforts.
Benefits of Buying SoftGamings Casino Software
- Affordable packages
- Fast product rollout
- Over 10,000 casino games from 200+ providers
- Slot and live casino bundles
- The ability to integrate a sports betting platform either as a standalone product or into an existing casino platform
- Unified API integration
- Cross-platform casino solution
- Licensed and regulated casino software
- Free weekly updates
- 24/7 customer support
- Complete security
At the same time, you will be able to choose between 200 different software providers and 10,000 games to integrate into your casino, all of which will be available to you through our unified API after a single integration process.
For more details, feel free to get in touch with our team of experts and learn about the specifics of each offer and we will help you make the right decision for your online casino.
