Table of Contents
Promoting a sports betting website in 2022: what are some proven strategies?
What difficulties may arise when promoting a betting website?
- The competition in the betting industry is not just big—it is massive. All the top positions in the search results have long been occupied by popular brands;
- Launching contextual and targeted advertising involves a significant amount of documentation. Preparing it and then getting it approved takes a lot of time;
- Users are suspicious of new bookmakers. They prefer making bets on the platforms that have been in the market for years.
Betting websites typically have a low amount of text information. To achieve good results, experts create a semantic core and continuously work on improving the website’s quality. The goal is to attract the maximum number of clients. This first and foremost means optimization around popular search queries.
Certain difficulties may arise at the legalization stage. The website will be inaccessible in some regions due to their legal restrictions related to gambling. Nevertheless, you can always bypass a ban by creating a mirror website.
What not to do on a betting website
- Prompt users to place a wager;
- Condemn those who refuse to make sports bets;
- Spread misinformation about how betting could become the main source of income;
- Promise a guaranteed win.
Basic principles of betting websites promotion
- A well-built semantic core. SEO experts spend a lot of time monitoring search inquiries from both experienced gamblers as well as new players, who are looking for useful information about betting. For the latter group, landing pages with detailed descriptions of betting markets and advantages are created. They in turn will lead a user to the main website.
- Honest information for customers. From the first seconds of visiting a website, a user should know how to deposit and withdraw money, make different kinds of bets, etc.
- User-friendly interface. Promoting a betting website is more than Internet advertisements. An understandable, easy-to-use interface makes users stay for a longer time.
- External optimization. This includes posting info about your platform on thematic sites and forums. Positive feedback will help you attract new clients and enhance your company’s reputation.
Top 6 promotion strategies
- Draw attention to the product. Don’t, however, forget about the website’s design and functionality—there is always room for improvement.
- Attract players with the help of interactive bets. Another way to increase traffic is to create an exciting betting line with appealing odds and a wide choice of events.
- Cooperate with CPA networks. Affiliate marketing is extremely effective.
- Focus on creativity. Creative ads and videos will also help you bring more traffic.
- Get listed on review sites, such as bookmakers.bet, bestonlinebookmakers.com, bookmakersreview.com, oddsshark.com and many others.
- Establish an offline presence. If you have enough budget, consider opening a few land-based betting shops.
How to make betting website promotion more effective?
In addition to social media marketing, you can utilize contextual advertising methods, such as link building (acquiring links from other websites to your own), article marketing, and working on usability.
Promotion always starts with a comprehensive technical audit. Make sure to conduct a thorough analysis of competition and build a semantic core first, and then it is time to proceed with promoting your sportsbook website.
- If you are not utilizing the above-mentioned traffic acquisition methods;
- If your website has been blocked by the search engines for violating their rules;
- If your target audience is making bets on other websites and not responding to your efforts;
- If you are not satisfied with your market share and profit margins,
Proper promotion is your key to success in the betting industry!
