Online Casino Business
Key steps to start your own online casino
Step 1. Choosing trustworthy software providers
SoftGamings can assist by offering a comprehensive service package that includes access to 10,000 multilingual, mobile-friendly games from over 250 top iGaming providers via a single API integration, providing a complete gaming solution.
Securing high-quality gambling software is essential for launching an online casino, as it significantly impacts performance. It's vital to partner with a reliable software provider and thoroughly assess pricing, guarantees, game content, certifications, and technical support. During the pre-launch phase, it can be challenging to stay focused on business objectives.
Step 2. Selecting engaging gambling content
Our solution connects over 250 iGaming providers and 10,000+ mobile-friendly, multilingual games with in-game gamification features, all accessible via a single API integration. We handle updates, game mechanics, and regulatory changes, saving you time and resources.
Players judge your business by the games you offer. To reel in the crowd, focus on diverse gaming options. Your site should seamlessly integrate the hottest slots, poker, roulette, blackjack, bingo, and baccarat. A live casino with real dealers and streaming is a must for that authentic vibe. Don't forget to add virtual sports and a sportsbook to capture the thrill of betting! With SoftGamings, you can expand your game library and keep the entertainment flowing.
Step 3. Obtain a gaming license quickly
If you're looking to navigate the licensing process for your сasino, SoftGamings is here to help with the documentation. While this can take over a month, for a quicker start, consider our White Label Casino option. SoftGamings can help support AML/CFT compliance, tax consulting, banking solutions and payment processing.
The licensing process for online gambling varies significantly across countries, making it a complex endeavor. Generally, countries can be categorized into four groups:
- Countries that regulate their own markets (UK, Germany, Australia, Canada)
- Countries with regulated markets that maintain a monopoly (Norway, Finland, Sweden, Iceland)
- Countries where gambling is banned (Saudi Arabia, Afghanistan, Kuwait, Libya)
- Countries with no regulatory framework (North Korea, Venezuela, Yemen)
Top gambling jurisdictions include the United Kingdom, Malta, Alderney, Isle of Man, Curacao, and Gibraltar. When choosing a jurisdiction, key factors to consider are its reputation, license duration, and cost.
Step 4. Get reliable and trusted payment solutions
Unlock your online casino's potential with SoftGamings! Our robust payment processing platform features multi-currency support, top-notch anti-fraud measures, and seamless integration with 150+ payment systems for unmatched flexibility and reliability.
By connecting a payment aggregator of SoftGamings, you get:
- Access 150+ payment providers
- 2000+ solutions within one integration
- Access to a huge number of GEO, including Turkey, Latam, Asia
- Access to a huge number of GEO, including Turkey, Latam, Asia Selection of rates individually for the client
- Convenient back office with statistics
- Technical support 24/7
It's essential to ensure that your casino integrates with major e-payment systems. To establish secure payment methods, partner with multiple transaction providers that prioritize security.
Step 5. Create a site that will captivate visitors
Design matters! An attractive website is essential for attracting and retaining customers while enhancing your brand's value. Aim for distinctive, high-quality design without overwhelming users with excessive graphics. Prioritize seamless integration and intuitive navigation for optimal performance. If you need help creating a standout casino website, SoftGamings provides redesign solutions, customizable templates, and expert support to realize your vision!
Bet Builder's visual enhancement will be needed for usability, easier navigation and bet placement. Key tips for building a casino website:
- Visual appeal and responsive design
- Brand differentiation
- Easy navigation
- Simplified graphics
- Seamless integration
- Performance optimization
Step 6. Concentrate on marketing and promotion activities
Marketing is the crucial final step in launching your online casino. To ensure success, develop a robust marketing strategy and an effective affiliate system to boost engagement and traffic. SoftGamings seamlessly integrates with top affiliate management programs like NetRefer, IncomeAccess, EGASS, and Unisender. To attract new players and retain loyal ones, implement loyalty programs, enticing bonus systems, and retention campaigns. Analyze your competitors to learn from their missteps and refine your own approach. While establishing a gambling business may seem daunting, partnering with SoftGamings can simplify the process and expedite the creation of your efficient casino site.
How much does it cost to open a casino
Costs are incurred during both pre-launch and post-launch phases. Pre-launch expenses typically comprise:
- 30-40% for software setup
- 30-40% for marketing
- 10-20% for licensing, along with other costs, including salaries
The initial development phase usually demands more financial investment than the ongoing maintenance phase.
2025 Updates
In 2025, the future of gambling and casino betting promises to be more dynamic and personalized than ever. One of the most exciting trends is the rise of hyper-personalization, driven by AI tools that promote responsible gaming. Esports, once a niche interest, has exploded into a global phenomenon, while skill-based games are gaining traction. Mobile gaming will continue to dominate the industry, and casinos embracing digital currencies will offer players enhanced privacy, security, and convenience.
Finland is starting the demobilization of gambling: from 2027, new licenses will be issued by a new regulatory body, and from 2028, only licensed companies will be allowed to operate in the market. Meanwhile, the price of an Italian license skyrocketed from €200,000 to €7 million in 2024, and the certification system is becoming more stringent. In the U.S., simplification of online gambling legalization is expected, while the UAE is launching new forms of registration for iGaming operators, as well as bookmakers and lotteries. New Zealand plans to legalize online casinos by 2026 with a limited number of licenses.
Regulatory changes are one of the major factors affecting the casino industry in 2025, which will affect the market selection for new casinos and the smooth opening of your business. Keep your finger on the pulse with SoftGamings — you should prepare for changes and stay updated on trends in the industry.
FAQ
License & Legality
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Is it legal to operate?
Numerous countries have legalised online gambling platforms. If your platform is licensed and your game providers are certified by the authorised organisations/laboratories, then you can operate in any of these countries. The global gambling market is out there for your venture. -
What is a gambling license?
A gambling license is a juridical prerequisite needed to create a legal platform. Several global and local authorities provide gambling licenses, such as Curaçao eGaming or Malta Gaming Authority. -
And why do I need a License?
A license is essential for a gaming platform to partner with payment and software providers, establish a good reputation in the global iGaming market, and build credibility with players.
Online Casino Platform
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What are the requirements to establish an online casino?
To launch an online casino, you need a global gambling license, a legally owned domain, an operational gambling company, bank accounts, payment gateways, certified software, and game providers. SoftGamings offers full service for these requirements and guides you through the launch process. -
What is the difference between White Label/Turnkey/Self-Service? Which one is better for me?
White Label is perfect for both seasoned casino operators and newcomers, providing a quick and cost-effective setup with minimal resource needs, although it has some prerequisites. Turnkey solutions offer a fully customized platform and self-owned structure, requiring more time but granting greater independence. Self-Service is ideal for those wanting to design their own platforms. For help in choosing the right solution, please contact our customer service. -
How much does a platform cost?
The prices vary from one solution to another, therefore, please contact our customer service to get a personalised quote. -
How long will it take from start to finish?
The timeline varies by solution: White Label takes about 2-3 months, while Turnkey and Self-service projects may take longer due to customizations based on customer needs. -
Is it possible to have a Kiosk (Betting Shop) solution as well?
Yes. We also provide Kiosk (Betting Shop or Closed platform) solutions, as well as our online solutions. You can contact us to find out more about it. -
Is it possible to see a demo?
Of course! You are always welcome to contact our client managers who can provide you with a demo and introduce you to our software!
API Integration
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How long does it take to integrate?
The duration of the API integration process varies based on factors like provider type, due diligence, IT team availability, and package size. While some integrations can be completed in 48 hours, it's best to consult our managers for precise timelines and procedures. -
How do I choose the best providers for me?
Our customer managers will assist you in choosing the most favourable providers, taking into account your target market and the gambling focus. -
What is the difference between taking the API from Softgamings and going to the provider directly?
Our API services offer several advantages, including access to a wide range of top game providers and the ability to bundle solutions with a single integration, making it more cost and time efficient than integrating each provider separately. -
Is it possible to see a demo of the games as well?
Yes, we also offer a demo of our game providers. If you want to receive a demo invitation, please do not hesitate to contact our client managers.
Technical
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Who is the owner of the software?
All software rights belong to SoftGamings, the sole developer and distributor. The platform is maintained by our IT team and is distributed as closed-source. The front-end design and casino brand name are owned by the platform operator. -
And who is the owner of the Client database?
The client database is the property of the platform operator. -
Does the platform support various languages?
The back office platform currently offers service in English, Russian, German, and Turkish. The front end, on the other hand, can be translated to any language of the operator’s preference, either by our translators or the operators themselves. -
Space for your Question
Feel free to leave your questions, and the SoftGamings Support will get back to you shortly.
