One of the most vital points on the iGaming map in 2025 is Brazil, because right now the history of Brazilian gambling is being made.

Although the foundations for the industry are laid by Law No. 13,756 in 2018, the main events unfold five years later. On December 30, 2023, President Lula da Silva introduces a new law offering licenses for online and land-based sports betting in the region. A supernova star lights up in the iGaming arena, enshrining the legality of betting and the industry with Official Law No. 14.790.

The implementation of these regulations takes effect on January 1, 2025. With the favorable situation in mind, let's take a look at the market and key aspects of launching an online casino in Brazil.

Brazil has made an impressive leap, landing in a regulated market in 2023 and emerging from the shadow of an outright ban on gambling imposed in 1946.

By 2029, the online sports betting market will reach 2.2 million users and the online gambling market will reach 4.4 million users. These figures reflect great opportunities for online gambling operators and providers.

The new rules of the game in Brazil are aimed at improving safety, supporting social initiatives and attracting investment. And if an operator wants to play by the rules, they must prepare to partner with locals, meaning they must demonstrate a local presence and own at least 20% of the company's shares.

Operators are required to apply for a 5-year license worth around €6 million. The tax on licensees is 12% of their GGR and on players 15% of their net winnings each year.

Companies need to:

More than 130 operators are ready to apply for licenses as soon as the bill is passed, indicating a significant opportunity for Brazil's gambling market.

For the past 70 years, gambling has been illegal in the country. The gambling industry was significantly slowed down due to the comprehensive ban on all forms of land-based gambling in 1946.

As soon as the Internet penetrated Brazil, iGaming also came under these restrictions. In recent years, the number of internet users in the region has grown by 10% since 2018 and now stands at 188 million. This trend will continue in 2025.

To get to the regulated gambling market, Brazil had to literally go through thorns to the stars:

Brazil's federal structure has opened new horizons for the development of the industry. The acquired legality created a strong foundation for the rapid growth and prosperity of the betting and online casinos.

Brazil has a population of 212.8 million at the beginning of 2025, with internet penetration reaching 84.71% by the end of the year. Add to these statistics the locals' historical love for various gambling and sports! The Brazilian online gambling market is ready to offer international operators a good business prospect.

The online gambling market in Brazil continues to grow at a CAGR of 13.95%. It is expected to reach $4.03 billion by 2027. The projected size of the online casino market today is $1.27 billion. With Brazilians being one of the most tolerant audiences for online gambling, operators should take a closer look at the region.

The Portuguese language has an expression called ‘Joga Bonito’, which translates to “beautiful game”. The phrase reflects the deep attachment of Brazilians to sports and gambling and their popularity in the country. 10% of the population plays slots and bets daily (that's 20 million people). Players love everything from thrilling horse racing and slots to exciting lotteries and everyone's favorite: bingo.

According to Statista, European, French, and American roulette are at the top of the preference list. Blackjack has also won the hearts of many online casino enthusiasts. The eternal favorites of Brazilians remain slots and video slots, bright and dynamic games with many paylines. Poker and live dealer games have also become a real hit among Brazilian users in recent years.

The rise of online casinos in the region was significantly driven by the mobile casino app market in Brazil. Currently, this sector accounts for 2% of the global online casino industry, valued between $36-40 М. Although the market lacks a well-defined structure at this stage, there is a rapidly increasing demand for real-money gambling within the country.

Most payment systems are under government control in Latin America, making it difficult to try to open a casino in Brazil. 54% of the population uses digital payment methods, while 46% use cash. Today, Brazil is among the countries with the highest number of processed online payments. Which payment systems will definitely be needed to enter the Brazilian market?

Pix	Launched in 2020 by Brazil's CNB, the system facilitates online transactions and transfers. The system has transformed the country's payment landscape. Pix is characterized by its ease of use and approachability, as well as: transparent foreign exchange and foreign payments. instant access to funds in BRL average transaction time of 3.7 seconds. reliable fraud protection with a unique QR code. transparent price levels without hidden commissions
Boleto	The local voucher system is administered by the CNB of Brazil and has been in use since the early 1990s. It is particularly popular among conservative Brazilians and people without credit cards. Boleto payments are often slow, processing can take up to several days and is limited to the bank's business hours.
E-wallets	Modern e-wallets in Brazil include — PayPal, PagSeguro, Mercado Pago, Nubank and others. The integration of such popular payment solutions as Pay4Fun and Evino into the list of available payment methods will greatly simplify the lives of casino operators and customers.
Debit & credit cards	In Brazil, both international payment processors Visa and Mastercard are widely accepted, alongside local credit cards such as Hipercard and Elo.

The cryptocurrency market in Brazil is gaining momentum. In December 2022, the use of tokens as payment in casinos was legal and regulated. This positive trend will continue in 2025 in the online gambling area.

Brazil is the leading cryptocurrency adoption country in LatAm. From January to September 2024, net imports of cryptoassets increased by 60.7% to $12.9 billion (data from the Central Bank of Brazil).

The popularity of the USDT (Tether) stablecoin is impressive — it accounts for almost 70% of all cryptocurrency transactions in the country. The number of Brazilian investors in Bitcoin continues to grow — there are already over 11 million individual cryptocurrency investors in the region. What can a Crypto casino be interested in?

The ongoing fascination of online casino operators with cryptocurrency is creating fresh opportunities in the Brazilian market. Integrating digital currencies into the payment options will be crucial for adapting to the swiftly evolving needs and preferences of players. Join this financial revolution alongside SoftGamings!

Although English is the universal tool for launching online casinos, successful localization is becoming a key factor in winning local markets in Brazil in 2025. In order to attract and retain players, it is essential to create an interface that is as culturally and linguistically adapted as possible to the chosen region.

In Brazil, 98% of the population speaks Portuguese, therefore, developing a website in Portuguese will improve communication, but it will also allow the online casino to effectively expand its local audience. By investing in localization, the operator creates a comfortable and engaging environment for users and highlights its brand.

SoftGamings can help by offering a comprehensive package that includes access to 10,000 multi-lingual and mobile games from over 250 leading iGaming providers through a single API integration, providing a complete gaming solution.

High-quality gambling software has a significant impact on casino performance. Partner with a reliable software provider and carefully evaluate pricing, guarantees, game content, certification and technical support. It can be difficult to focus on business goals during the pre-launch phase.

SoftGamings solution brings together 250+ iGaming providers and 10,000+ mobile, multilingual games with gamification features available through a single API integration. We handle updates, game mechanics and regulatory changes, saving you time and resources.

To attract a crowd, focus on a variety of gaming options: seamlessly integrated popular slots, poker, roulette, blackjack, bingo and baccarat. A live casino with real dealers and streaming is a must for an authentic atmosphere. Don't forget to add virtual sports and a sportsbook to experience the excitement of betting! With SoftGamings, you can expand your game library and keep having fun.

The licensing process can take over a month, for a quicker start consider White Label Casino from SoftGamings. Our team assists with AML/CFT compliance, tax counseling, banking solutions and payment processing assistance.

Leading gambling jurisdictions include the UK, Malta, Alderney, Isle of Man, Curacao and Gibraltar. Factors to consider when choosing a jurisdiction include its reputation, license validity and cost

Unlock your online casino's potential with SoftGamings! Our robust payment processing platform features multi-currency support, top-notch anti-fraud measures, and seamless integration with 150+ payment systems for unmatched flexibility and reliability.

By connecting a payment aggregator of SoftGamings, you get:

It's essential to ensure that your casino integrates with major e-payment systems. To establish secure payment methods, partner with multiple transaction providers that prioritize security.

Design matters! An attractive website is essential for attracting and retaining customers while enhancing your brand's value. Aim for distinctive, high-quality design without overwhelming users with excessive graphics. Prioritize seamless integration and intuitive navigation for optimal performance. If you need help creating a standout casino website, SoftGamings provides redesign solutions, customizable templates, and expert support to realize your vision!

Bet Builder's visual enhancement will be needed for usability, easier navigation and bet placement. Key tips for building a casino website:

Marketing is the crucial final step in launching your online casino. To ensure success, develop a robust marketing strategy and an effective affiliate system to boost engagement and traffic. SoftGamings seamlessly integrates with top affiliate management programs like NetRefer, IncomeAccess, EGASS, and Unisender. To attract new players and retain loyal ones, implement loyalty programs, enticing bonus systems, and retention campaigns. Analyze your competitors to learn from their missteps and refine your own approach. While establishing a gambling business may seem daunting, partnering with SoftGamings can simplify the process and expedite the creation of your efficient casino site.

Online casino software tailored for the APAC market must fulfill key criteria:

Introducing a betting platform to online casinos and creating a seamless user interface with a shared wallet for gambling and sports betting significantly increase the competitiveness of the business in APAC. SoftGamings' software ecosystem is designed to quickly enter the Latin American market and is ready to help operators every step of the way.

When entering the Brazilian market, an operator must recognize the importance of implementing seamless integration for casino and sportsbook under a single brand.

According to the TGM Gambling and Sports Betting Survey, a third of Brazilians bet on sports several times a week, while 8% do so on a daily basis. To successfully identify the optimal niche, it is important to study the preferences of Brazilian players. According to Statista, soccer is at the top of the list. Basketball, poker and horse racing are also popular in the country. However, we should not forget about the rapidly growing cyber sports: Statista predicts that by 2027 the number of fans of this discipline in Brazil will exceed 24 million people.

Brazil Betting Market

Want to make your website or sportsbook stand out from the competition? Take advantage of SoftGamings solutions with a portfolio of innovative features and services. Our sports betting management platform, online casino offers efficient customer service to the Brazilian market. Constantly following the latest trends and implementing state-of-the-art solutions ensures an exceptional betting experience and builds a loyal customer base.

Costs are incurred during both pre-launch and post-launch phases. Pre-launch expenses typically comprise:

The initial development phase usually demands more financial investment than the ongoing maintenance phase.

Legislative changes in Brazil are one of the main factors affecting the casino industry in 2025, which will influence the market selection for new casinos and the smooth opening of your business. Keep your finger on the pulse with SoftGamings — you should prepare for the changes and stay up to date with industry trends.

The key to an effective marketing strategy in launching an online casino in Brazil lies in building a strong network of partners, listing your casino on reputable platforms, using pay-per-click campaigns and optimizing SEO. With these tools, you can awaken a sleeping giant and unlock the full potential of your business in Brazil's fast-growing online casino market. SoftGamings is thoroughly versed in the legal intricacies of Brazil so that you always have the right licenses, certificates and strategies to comply with all laws! Launch an online casino and get to the forefront of the Brazilian market with our support.