- Historical summary
- A sustainable iGaming market
- Gambling regulations in the UK
- Gambling in the UK and the Law
- The new rules of the game in the UK in 2025
- Preferred gambling in the UK
- Currency and payment systems
- Cryptocasino
- Marketing moves
- SoftGamings. Big steps for setting up the online casino in UK
- How much does it cost to open a casino
- In conclusion
Historical summary
Timeline
- 17th century — Gambling gains popularity among the nobility, horse racing becomes the “sport of kings”
- 1790 — Harry Ogden lays the foundation of the modern betting system by offering horse racing
- 1845-1853 — Laws prohibiting the enforcement of gambling contracts to control activity
- 1906 — Street betting law
- 1934 — Betting and lottery law legalizing betting activities
- 1960 — Betting and Gambling Act legalizing casinos and gambling establishments
- 1994 — Launch of the National Lottery, beginning of liberalization and regulation of the market
- 2005 — Establishment of the Gambling Commission to regulate the industry
- 2014 — Remote Gambling Act, regulating online operators
- From 2020 — Introduction of age and security verification measures
- From 2023 — The Gambling Commission launches the 'Tell Us Anything Confidential' service
A sustainable iGaming market
Several factors have contributed to the development of the online casino market in the UK:
- 1. Increase in the number of smartphone users. With a population of 68.3 million, 95% are using mobile devices in 2025.
- 2. The introduction of 5G provides high-speed connectivity, which allows for a seamless gaming experience.
- 3. Integration of VR, gamification into online platforms creates an immersive and realistic gaming experience.
- 4. Integration of virtual payment gateways and blockchain technologies makes transactions convenient, secure, anonymous.
- 5. Attractive promotions and tournaments stimulate the interest of new users and maintain the loyalty of existing customers.
The growing development of online gambling requires stricter regulations to protect vulnerable groups, which also influences market formation.
Gambling regulations in the UK
| Basic rules | Explanation |
|---|---|
| Gambling Act 2005 (GA) | This is the framework for the regulation of gambling in the UK. The law establishes requirements for all types of licenses, deciphers, prohibitions and sanctions on gambling businesses. It is created to fight crime, to establish fair conditions. In accordance with the Gambling Act, the UK Gambling Commission was formed. |
| Gambling Commission Licensing Conditions and Codes of Practice (LCCP) | These are requirements for operators to obtain and maintain licenses. They cover important aspects of doing business: advertising, customer protection, anti-money laundering and social responsibility. |
| Remote gambling technical standards (RTS) | Set requirements for online casino operators, covering game integrity, protection of player funds and responsible gaming features. |
| Proceeds of Crime Act 2002 | Introduces strict measures against money laundering, requiring operators to implement effective control systems to prevent financial crime. |
| Advertising Standards Authority (ASA) Codes | Sets rules for gambling advertising, requires responsible marketing standards from operators. |
Gambling in the UK and the Law
A strong online gambling industry protects the public with robust measures that criminalize illegal transactions and encourage responsible gambling. The legislative framework is enshrined in the Gambling Act 2005 and regulated by the UKGC. Operators can obtain a license in the UK or take care to obtain licenses from other reputable jurisdictions such as Malta or Curacao, Tobique, Anjouan.
The new rules of the game in the UK in 2025
The main driver of the growing popularity of online casinos in the UK is the innovation of casino operators, who are constantly looking for fresh approaches to meet the changing needs of players. The UKGC has introduced a number of new rules for operators by 2025, so it's worth preparing for:
- 1. The introduction of financial vulnerability checks. Casino customers who deposit more than the £150 limit will undergo a mandatory financial vulnerability assessment.
- 2. Cancellation of the autoplay feature. Operators must prepare their customers for manual betting and the absence of the Turbo button.
- 3. Responsible gaming is a priority. Casinos must inform players about the risks of gambling. All marketing materials must emphasize the importance of responsible gambling practices.
- 4. New tax levies. I All casino operators are required to pay a new levy from February 2025, contributing a percentage of gross gaming revenue.
The new increased operating costs have prompted most online casinos to rethink business strategies and find ways to minimize financial risks.
Preferred gambling in the UK
In 2024, the gross gaming revenue (GGY) of the UK gambling sector was approximately £14.4 billion pounds, reflecting an increase of 5% year-on-year. The sector is forecast to continue its upward trend in 2025. Slots and sports betting account for the largest share of this revenue.
Currency and payment systems
Modern online casinos offer customers a wide range of payment systems, from familiar bank cards to innovative digital wallets and mobile payments. However, player preferences have evolved over the past decades, requiring operators to adapt to new trends. In the UK in 2025, the following payment services are particularly popular:
- PayPal provides a secure and convenient alternative to traditional banking methods
- Trustly offered seamless bank transfers without the need to enter card details
- Skrill and Paysafecard cater to those looking for fast transactions and anonymity
- Payforit and Boku - popular mobile payment solutions diversified the ecosystem by allowing deposits directly through a phone account
The UK will see the growth of digital and mobile payment solutions in the future. Alternative payment methods (e-wallets and Neosurf prepaid cards) will become increasingly popular due to security and privacy. Cryptocurrency remains of particular interest despite legal restrictions in the UK.
Cryptocasino
To ensure fair play and prevent criminal activity, crypto gambling regulation in the UK is adapting to new technologies and innovations. The legality of gambling using cryptocurrencies is still very much in question. Operators accepting funds from cryptocurrency exchanges are subject to fines. This penalty only applies to unlicensed online casinos. Legal platforms can accept funds from cryptoassets.
Marketing moves
Launching an online casino in this country requires some preparation and legal steps, but it is worth the effort and finances. With a reliable partner SoftGamings you will be able to occupy your niche in the most attractive market in Europe and attract customers from the UK.
SoftGamings. Big steps for setting up the online casino in UK
| 1. Choosing trustworthy software providers
SoftGamings can help by offering a comprehensive package that includes access to 10,000 multi-lingual and mobile games from over 250 leading iGaming providers through a single API integration, providing a complete gaming solution. High-quality gambling software has a significant impact on casino performance. Partner with a reliable software provider and carefully evaluate pricing, guarantees, game content, certification and technical support. It can be difficult to focus on business goals during the pre-launch phase. |
| 2. Selecting engaging gambling content
SoftGamings solution brings together 250+ iGaming providers and 10,000+ mobile, multilingual games with gamification features available through a single API integration. We handle updates, game mechanics and regulatory changes, saving you time and resources. To attract a crowd, focus on a variety of gaming options: seamlessly integrated popular slots, poker, roulette, blackjack, bingo and baccarat. A live casino with real dealers and streaming is a must for an authentic atmosphere. Don't forget to add virtual sports and a sportsbook to experience the excitement of betting! With SoftGamings, you can expand your game library and keep having fun. |
| 3. Obtain a gaming license quickly
The licensing process can take over a month, for a quicker start consider White Label Casino from SoftGamings. Our team assists with AML/CFT compliance, tax counseling, banking solutions and payment processing assistance. Leading gambling jurisdictions include the UK, Malta, Alderney, Isle of Man, Curacao and Gibraltar. Factors to consider when choosing a jurisdiction include its reputation, license validity and cost. |
| 4. Get reliable and trusted payment solutions
Unlock your online casino's potential with SoftGamings! Our robust payment processing platform features multi-currency support, top-notch anti-fraud measures, and seamless integration with 150+ payment systems for unmatched flexibility and reliability. By connecting a payment aggregator of SoftGamings, you get:
It's essential to ensure that your casino integrates with major e-payment systems. To establish secure payment methods, partner with multiple transaction providers that prioritize security. |
| 5. Create a site that will captivate visitors
Design matters! An attractive website is essential for attracting and retaining customers while enhancing your brand's value. Aim for distinctive, high-quality design without overwhelming users with excessive graphics. Prioritize seamless integration and intuitive navigation for optimal performance. If you need help creating a standout casino website, SoftGamings provides redesign solutions, customizable templates, and expert support to realize your vision! Bet Builder's visual enhancement will be needed for usability, easier navigation and bet placement. Key tips for building a casino website:
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| 6. Create a site that will captivate visitors
Marketing is the crucial final step in launching your online casino. To ensure success, develop a robust marketing strategy and an effective affiliate system to boost engagement and traffic. SoftGamings seamlessly integrates with top affiliate management programs like NetRefer, IncomeAccess, EGASS, and Unisender. To attract new players and retain loyal ones, implement loyalty programs, enticing bonus systems, and retention campaigns. Analyze your competitors to learn from their missteps and refine your own approach. While establishing a gambling business may seem daunting, partnering with SoftGamings can simplify the process and expedite the creation of your efficient casino site. |
Online casino software tailored for the UK market must fulfill key criteria:
- security
- simple and flexible administration
- efficient affiliate program management system
- variety of bonuses and payments (with cryptocurrency processing)
- availability of a well-developed mobile-version or application for iOS, Android
Introducing a betting platform to online casinos and creating a seamless user interface with a shared wallet for gambling and sports betting significantly increased the competitiveness of the business in the UK. SoftGamings' software ecosystem is designed to quickly enter the Latin American market and is ready to help operators every step of the way.
How much does it cost to open a casino
Costs are incurred during both pre-launch and post-launch phases. Pre-launch expenses typically comprise:
- 30-40% for software setup
- 30-40% for marketing
- 10-20% for licensing, along with other costs, including salaries
The initial development phase usually demands more financial investment than the ongoing maintenance phase.
In conclusion
Opening an online casino in the UK opens up a wide range of opportunities for operators. Navigating the complexities of the market requires experience. SoftGamings is here to support you every step of the way, providing you with the tools and knowledge you need to scale your business. SoftGamings stands by your side, so online casinos in the UK becomes a simple and efficient process.
Remember, legislative changes in the UK are key factors shaping the online casino industry in 2025, influencing market dynamics and the successful launch of your business. By using smart strategies, you can capitalize on the huge potential of the thriving UK online casino market. The SoftGamings team is well versed in the country's legal landscape, so all you have to do is get in touch!
