If you are constantly attracting customers who take advantage of your juicy sign-up bonuses, before taking their custom elsewhere, then you are building your house on quicksand.
Tending to your current players with an effective, considered player retention strategy should be a priority you never lose sight of. Not only are they cheaper to acquire than new customers, but you will have built a base of knowledge about their behaviour you can use to give them what you know they want.
This article will take you through our 6 best player retention strategies for 2022…
1. Player profiling
Every player will have their own particular preferences about which games they like to play, as well as how and when. Understanding these behavioral preferences so that you can tailor your solution, is fundamental to your player retention. Identifying these patterns and then capitalizing on them will give your hopes of subsequent player adoption a considerable boost.
2. User experience
The world moved to those small screens a long time ago, and ensuring you facilitate this shift is vital. Offering a user-friendly mobile gaming app is now an essential, not a luxury.
And yet, there are still so many operators happy to free-wheel with a poorly-designed site, where the customer experience is an after-thought – as their site will be too, when the player tires of sluggish loading times and staring at a stalled progress bar.
Make sure you don’t skimp on your development team, and the high performance of the platform they deliver will pay off with satisfied, loyal customers.
3. A variety of options
And not just a range of games, but plenty of choice with payment/withdrawal methods too. Flexibility, efficiency, and variety can be surprisingly influential in a player’s decision-making process when choosing their “go-to” provider.
4. Around-the-clock support
When a player decides to put their money down in a casino, they expect a hassle-free transaction. Of course, no system will escape its glitches, which is why the provision of 24/7 support is a must if you want to keep your players, and keep them happy.
5. Bonuses
Not only prolonging their lifetime on the site but with reactivating churned players.
A customer relationship management system (CRM) will help you segment your customers, then track their preferences and behaviors so that you can inform your bonus strategy accordingly.
Some platforms will offer different promotions according to whatever day of the week it is- say, free spins to stimulate activity on days they usually see slumps in traffic.
Bonuses can be a great tool to activate churned players, too: if they have been inactive for a long time, a deposit bonus can be just the nudge they need to come back and bet…
6. VIP/Loyalty scheme
Rewards that increase over time are a powerful, effective tool for player retention. A player that feels valued and can see that reflected in preferential treatment is more likely to stay around for more of the same. Many companies now go as far as even offering a personalised customer service, something more associated with the bricks and mortar operations of the Las Vegas strip!
If you use these 6 pillars of player retention strategy, you will give your business the very best chance of turning those casual customers into loyal- and profitable- fans.
