The road to legality: a guide to online gambling licensing in the UK

Mar 21, 2024 Artyom Ustinov
The United Kingdom has emerged as a leading hub for iGaming development amid the industry’s impressive expansion. Forecasts suggest that the market will soar to €14.7bn by 2028, growing annually by 3.9%, with an anticipated 20.5 million users. As online gambling gains popularity in the UK, regulatory efforts are being implemented to safeguard participants.

Join us as we explore the dynamic regulatory environment of the UK’s gambling industry, providing detailed insights into the application process and the necessary compliance measures.

The wagering panorama in the UK

As a prominent player in the European online gambling market, the UK sees an annual expenditure of around £14bn from its players across a variety of gaming activities. Authorities have been proactive in implementing measures to bolster security and modernize regulations within the sector.

The popularity of the gambling industry in Europe has seen a surge due to advancements in AI, virtual reality, and mobile platforms. Technologies such as Blockchain, IoT, and VR are transforming the landscape of online gambling. The UK’s thriving gambling market can be attributed to a multitude of factors:

  • Leading global economy
  • Favorable jurisdiction for businesses
  • A diverse range of legal gambling options, such as online poker, sports betting, and casinos, are available.
  • Strict regulation by the Gambling Commission
  • A clear judicial system, reasonable taxes, effective regulation, and freedom to invest
  • High engagement in online gambling: ~6% of users aged 24 to 54 play at least once every three months

Prestige and worldwide jurisdictional recognition


The increasing trend of online casinos has led to a surge in the number of platforms obtaining licenses from reputable governing bodies such as the Malta Gaming Authority, UK Gambling Commission, and Gibraltar Commission. These regulatory organizations guarantee player protection, fair gameplay, and transparent odds. The UK regulatory system stands out for its reliability, efficiency, and honesty, making it a preferred option for emerging entrepreneurs in the field.

The gambling regulator: the UK experience

In the realm of gambling, the UK Gambling Commission plays a vital role in ensuring transparency, safeguarding players, and combatting illicit practices. Securing a gambling license in the UK is essential for legitimacy, building trust, protecting players, gaining market entry, and upholding a reputable image.

Through its oversight of national gambling regulations, the UKGC is instrumental in implementing changes related to VIP protocols, financial risk assessments, and other critical facets of the British gambling industry. The benefits of obtaining a gambling license in the UK are manifold:

  • Legality. Without a license, there is a chance of facing breaches of the law and fines.
  • Trust. A legalized document is a demonstration of your reliability and professionalism in the eyes of your clients and partners.
  • Protection of players. A vital measure to shield individuals from the dangers of gambling addiction and fraud.
  • Market penetration. A chance to increase your presence in the global market and draw in a larger clientele and network of partners.
  • Credibility. Holding a highly regarded UK gambling license can significantly boost the reputation of your enterprise and attract potential investors.
In the European Union, gaming is overseen on a state-by-state basis and by the European Commission.

Navigating the legal landscape: the UK’s Principal Act of 2005

Similar to many other European nations, the United Kingdom had previously operated without a comprehensive legal structure governing gambling activities. The inception of the Gambling Act 2005 marked a significant milestone, giving rise to the establishment of the UK Gambling Commission (UKGC). Serving as a cornerstone for the regulation of gambling within the country, the UKGC functions as a guiding force, outlining clear definitions and stringent criteria for licensing.
  • Gaming — engaging in games of chance for a reward
  • Betting — placing or accepting bets on the outcomes of events with varying probabilities
  • Lottery participation involves a mandatory fee, with prizes distributed based on luck.

In essence, this document is the Constitution for shaping the gambling industry in the UK. It mandates that gambling operators strictly follow license conditions and codes of practice, as well as technical standards for online gambling, sports betting, and poker rooms. These regulations are in place to safeguard player funds and encourage responsible gaming. Furthermore, there are laws in effect to oversee anti-money laundering measures and uphold the integrity of the National Lottery.

Maximizing opportunities: a guide to effectively securing an online gambling license in the UK


Obtaining a license provides assurance, credibility, and:

  • Trust in the future with a transparent legal framework and equity
  • A flexible pricing strategy. The UK Gambling Commission’s website showcases a contemporary licensing fee model (adjusted based on business revenue and license type).

Timely submission of the license application is essential, requiring an online submission through the UKGC. The application undergoes a 4-month review process, leading to license approval. To initiate the procedure, follow these steps:

  • Compile a bundle of documents – typically comprising 20-25 pages, declarations, certificates
  • Confirm your presence in the UK
  • Submit a fee, the amount of which ranges from 950 to 16000 EUR

Permits are valid for 5 years and may be extended as needed. The annual fee varies from 12,000 to 40,000 EUR. Moreover, additional funds will be necessary for the maintenance and daily operation of the company. For instance, a fee will be imposed if reports from online casino representatives are not submitted promptly or if there are any inquiries regarding tax rates. This cost is estimated to be around 1,200 EUR per month.

It is important to take into consideration that the corporate income tax rate is currently set at 19%. Additionally, the gambling sector is required to pay an additional levy of up to 15% of their annual revenues.

Analyzing the various operating licenses within the iGaming sector

Acquiring a permit from the UK Betting Commission is essential for enterprises, as they must comply with distinct requirements and duties connected to reliable betting. It is pivotal to establish efficient surveillance systems to avert unlawful operations, protect patrons, and hinder juvenile wagering participation. The permits are segmented into three distinct classifications:
  • Distant permits bestow operators the authorization to provide casino entertainment through electronic platforms, portable gadgets, and alternative internet facilities.
  • Non-remote licenses authorize betting activities in physical locations.
  • Auxiliary licenses are required for operators who provide betting services through mail or telephone.
To operate within the UK, foreign operators must obtain the required licenses. To successfully establish an online casino business, it is crucial to secure an operating license, software license, and individual licenses for all staff members.

It is crucial to realize that not every application submitted to the regulatory commission will be approved. Each applicant undergoes a thorough evaluation based on specific criteria:

  1. Thoroughly verify the identity of the applicant and their associated entities
  2. Assess the applicant’s professionalism, integrity, and trustworthiness
  3. Examine financial documents to confirm the company’s ability to succeed post-licensure
  4. Evaluate the applicant’s qualifications, skills, and reputation in the industry
  5. Ensure adherence to ethical standards and societal obligations

Navigating the intersection of compliance and social responsibility

The United Kingdom is globally recognized for its strict regulatory standards and steadfast commitment to upholding them. The UK Gambling Commission takes proactive measures to combat illegal online gambling, money laundering, and corruption.

The regulatory authority sets out guidelines to promote social responsibility in the gambling industry, including:

  1. Safeguarding vulnerable individuals, particularly youth, from the pitfalls of gambling
  2. Offering assistance to those grappling with compulsive gambling behaviors
  3. Ensuring dissemination of accurate and trustworthy details on gambling laws, odds of success, and potential risks linked to gambling
  4. Compliance with regulations about combating money laundering and financing terrorism
  5. Upholding transparency and responsibility in the operations of gambling venues

In December 2023, the Gambling Commission made a significant announcement with the launch of the ‘Confidential Reporting Initiative’ a specialized program aimed at swiftly detecting and addressing criminal activities and suspicious behavior within the gambling sector. This innovative service enables individuals to confidentially report incidents involving match-fixing, underage gambling, money laundering, and other illegal practices within the industry.

Necessary paperwork for acquiring a permit


Operators must provide a comprehensive range of documentation, tailored to the specific requirements of their business. While a sole proprietor may only need to present an ID card, a limited liability company will be required to submit a more extensive set of paperwork:
  • Guidelines and procedure records for online accessibility
  • A model card outlining operations
  • Details on the distribution of betting software
  • Bank statements for all accounts over the past half-year
  • A business strategy
  • Confirmation of financial support
  • Projected income and expenditure for the next three years
The individual applying must remit the annual licensing fee within one month of receiving the permit.

Key considerations for license applicants

To successfully obtain a UKGC permit, it is essential to present a well-developed business strategy that clearly outlines the operator’s goals and the steps necessary to achieve them.

Moreover, paramount importance should be placed on promoting safe and ethical gambling practices, safeguarding players from potential harm. This entails offering resources like restricting deposits, implementing self-ban features, and offering assistance to those grappling with gambling problems or dependency. Ensuring the security of the operator’s platform should be a fundamental focus, achieved through the utilization of cutting-edge SSL encryption technology.

Operators must give utmost importance to meticulousness and vigilant observation of transactions to detect and thwart any dubious activities and illicit transactions. Essential tactics to take into account encompass:

  • Know Your Customer procedures for customer authentication and risk assessment
  • Anti-Money Laundering tactics to combat financial deceit and illegal activities.

In the year 2020, companies faced penalties amounting to $43.3 billion from the Commission. To avoid facing consequences and legal actions, it is essential for businesses with permits in the UK to strictly follow a specific set of criteria:

  • Adhere to all laws and regulations set by the government
  • Familiarize oneself with the rules and requirements for obtaining licenses
  • Submit accurate and timely reports on operations, finances, and compliance with quality standards

Neglecting such precautions may result in fines, administrative responsibilities, and even revocation of the permit for business proprietors.

About license fees, taxation details, and license renewal


Regarding licensing fees, taxation specifics, and license renewal, the oversight of online gambling establishments falls under the jurisdiction of the British Consumption Tax introduced in 2014. Companies are required to pay taxes on all profits obtained from gambling activities promptly. As of 2019, the rate of the RGD levy has increased from 15% to 21%.

The procedure for extending a license follows a similar protocol to the initial application. It must be submitted at least six months before the expiration of the current license. Under what conditions does the Commission reject an extension?

  • Inability to carry out authorized activities
  • Dissatisfied with the economic standing of the licensee
  • Denying the competence of the licensee
  • Stipulated breach of one or more license terms
  • Directives for advertising and promoting
  • Growth and global licensing
Licensed operators must strictly follow the advertising rules and restrictions set by the Commission. This will protect minors and at-risk groups from unfair gambling ads. It is also crucial to advertise in a socially responsible way, using clear messages and visuals to prevent customer misrepresentation and comply with UK advertising guidelines approved by CAP and monitored by the ASA.

For numerous entrepreneurs, exploring new markets represents a real chance to grow and diversify their customer base by expanding their revenue streams. However, obtaining international licenses comes with various legal complexities (from obtaining licenses to dealing with taxes). Foreign entrants must provide regular updates on their financial capacity.

Synopsis

Obtaining a gaming license in the United Kingdom demands a careful and extensive process. Even the tiniest mistake in documentation could lead to long delays. To avoid unnecessary complications, use GamingLicensing’s knowledge to select the right jurisdiction and obtain licenses! Our experts will skillfully guide you through each stage, from renewal application to managing taxes and financial reporting. The UK gaming sector is thriving, and there is no better time to join in!
Artyom Ustinov

Artyom is Head of White Label & Turnkey Solutions and has been working in complex B2B/B2C sales, as well as business development and management consulting in iGaming for more than 10 years.

Together with the Key Account Management Team, he has helped over 100 start-ups and experienced gaming companies to launch their projects with SoftGamings.

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