iSoftBet Adds Some Fun to Its Latest Manifesto

Mar 4, 2021 Anna Kiselova
iSoftBet, a renowned game developer, has decided to spice its latest manifesto up with some new ideas so as to make room for an even more attractive iGaming offer in the future. With a video named Serious Fun, the provider has tried to emphasise the core values on which the company was built — respect, curiosity, and passion.

Respect is the first thing on iSoftBet’s list of values that must be adhered to at all times. In this company, everyone has the right to speak up whenever they have an opinion to share. According to the iSoftBet team, this is very important, as employees can come up with the best solutions regarding iGaming products and services only if they’re not afraid to acknowledge and communicate with each other.

Then there’s curiosity — a characteristic that makes us move forward and discover new ways to keep the iGaming world growing. If it weren’t for curiosity, online casino players would be stuck in the last century with old-fashioned games and boring features that couldn’t get anyone’s attention.


Finally, iSoftBet believes that passion is vital for those who never want to stop improving and creating an outstanding online gaming experience. In fact, passion is precisely what helps creative and talented developers stand out and work their magic.

The video also explains what iSoftBet has had in mind when it comes to rebuilding its brand. Not only has the provider improved its title selection and game mechanics, but it has also thought of how its players, partners, and employees feel.

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To make the company grow further, iSoftBet hired many new people in 2020, which has brought about many changes that have significantly improved its iGaming offer. Thanks to the recent changes, this popular game developer now features more than 8,000 games distributed across 70 global studios.

Some of the well-known names in the iGaming world, like LeoVegas, Betsson, and Stoiximan, have put their trust in iSoftBet’s software, which is currently present in 19 regulated markets worldwide.

Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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