Play’n GO Strengthens Its US Footprint With Rush Street Interactive Collaboration

Sep 7, 2023 Anna Kiselova
After securing Connecticut and West Virginia licences, Play’n GO continues expanding its presence in North American markets. This time, the developer has announced a partnership with an esteemed US operator — Rush Street Interactive, Inc (RSI). This strategic collaboration marks a significant step towards strengthening its North American domination.
According to this agreement, Play’n GO’s award-winning portfolio will be available on RSI’s BetRivers platform in New Jersey and Michigan, allowing regional audiences to enjoy its popular releases, such as Rise of Merlin, Fire Joker, and KISS Reels of Rock. Aside from the commercial aspect, this agreement includes a technical one, with the online casino operator seamlessly integrating Play’n GO’s offering directly onto its platform. This is not all, as the developer will expand its offer in the following months and make its games available in all the states where RSI operates.
Rush Street Interactive has been one of the leaders in online casino and sports betting since 2012, operating currently in seven iGaming markets. The enterprise has three real-money gaming brands — BetRivers.com, RushBet.co, and PlaySugarHouse.com. Additionally, RSI is committed to promoting responsible gambling practices, and it is proud to have scored several awards in 2022, including the EGR North America Awards Operator of the Year title. According to Magnus Olsson, chief commercial officer at Play'n GO, the company has always believed their games would be in high demand in the US. This partnership with one of the most reputable North American online operators allows them to reach wider audiences. As a company committed to player safety, Olsson believes Play'n GO has found a great partner in RSI because of its commitment to maintaining a safe and regulated iGaming industry. Therefore, they're all looking forward to taking the BetRivers online gaming experience to the next level. Richard Schwartz, chief executive officer at Rush Street Interactive, has explained that since the company has always strived to provide its players with immersive and entertaining gaming experiences, partnering with Play'n GO has come as a natural course of events. Schwartz adds that BetRivers players will undoubtedly love Play’n GO’s innovative and state-of-the-art games, so he sees a successful future ahead of them. Play’n GO’s latest collaborations mainly include European operators. Before heading to the American market, the company teamed up with the Italian brand Sisal and a few UK providers, such as Sky Betting & Gaming and 32Red. Moreover, Play’n GO has obtained several licences over the last few months, including those from Spain and Sweden.

Additional information

This news item is about game provider PlaynGo. You can get more information on this provider.

Learn more about "PlaynGo"

If you are interested in getting games of this provider on your casino site, please click the button below.

Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

Leave a comment

Your email address will not be published. Required fields are marked *

Characters: 0
0

Characters: 0

Latest News & Articles

Read all

How to Start an Online Casino in Brazil

Mar 29, 2025
SoftGamings makes launching an online casino in Brazil easy! Don’t wait — join the revolution and dominate this emerging market today!
Read more

How to Start an Online Casino in South Africa

Mar 28, 2025
Dive into South Africa's booming iGaming market! Discover how SoftGamings can help you launch a successful online casino and attract local players. Join the $431M wave!
Read more

Start an online casino in Asia-Pacific region

Mar 27, 2025
Unlock the potential of Asia’s online casino market with SoftGamings! Despite strict regulations, the region’s thriving gambling culture offers unmatched opportunities.
Read more

Contact us

I am interested in getting PLAYNGO games for my casino

Solutions
Products
About us
Game providers
Legal