Playson Strengthens Its Italian Presence With Vincitu Deal

May 30, 2023 Anna Kiselova
Playson, a rapidly growing iGaming entertainment supplier, has teamed up with another well-respected and trusted online casino operator — Vincitu. The developer is now focused on expanding its reach in the Italian market, and since Vinctu is considered a local industry leader, there’s no doubt the company will be able to reach wider audiences with its products.

According to this agreement, Playson will supply only three titles from its acclaimed game portfolio. However, these are three ultra-popular releases: Lion Gems: Hold and Win, Luxor Gold: Hold and Win, and Book of Gold: Multichance. Plus, more titles will follow in the coming months.

Vincitu is one of the most competitive Italian bookmakers and has been in the industry since 2006. The operator impresses with engaging product offerings, such as bets on over 20 sports and more than 30,000 events, including live matches and fixed odds. Aside from its sportsbook, Vincitu offers bingo, table games, a racebook, live dealer games, a lottery, and an abundance of slot titles.


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Vincitu will benefit immensely from this partnership since Playson hosts various award-winning and player-favourite games recognised and appreciated worldwide.

Playson’s account manager, Alessandra Rosati, said that Italy was one of the leading European iGaming markets and a fantastic opportunity for the company to showcase their best games with Vincitu.

These three games were the staples of the developer’s portfolio, and she was confident the operator’s player base would appreciate the variety. She concluded that Playson intends to release more games in 2023, which will hopefully help them build a strong relationship with Vincitu that lasts for years.

According to Vicintu’s manager, Francesco Marra, the company was pleased to finally launch Playson’s innovative content online, especially since the developer’s great products and cutting-edge technologies would enable them to continue growing online.

Marra added that Playson has continuously improved its gameplay experience with the latest innovations to meet the highest standards of quality, something Vincitu was eager to be a part of.

Playson currently operates in 22 regulated markets and has forged over 150 partnerships with operators worldwide. Some of the latest deals the developer has made include those with Winbet and Las Vegas Casino in Romania, Bingoal in the Netherlands, and Grand Casino Baden in Switzerland.

Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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