Pragmatic Play Partners With 32Red

May 24, 2021 Anna Kiselova
UK audiences will get an exclusive chance to access all Pragmatic Play’s high-quality popular games as it partners with an exclusive brand — 32Red. One of the top software providers in the iGaming industry has announced a deal with the well-established brand 32Red to bring its proprietary and third-party slot games live across the demanding UK market.

Any 32Red user now has exclusive access to Pragmatic Play’s ever-extending portfolio of games, including some of the latest and most popular titles like Book of Kingdoms, The Hand of Midas, and Book of Tut.

Kindred Group, an online gambling company, is widely known as 32Red’s owner. 32Red has established its position in the industry as one of the most recognised and popular sites that provides casino entertainment, including slots and table games.

This partnership only further expands Pragmatic Play’s presence in Europe. This comes after a high-profile series of commercials with providers like Kindred Group, Betway, and EGT Digital.


Vice President of commercial strategy and operations at Pragmatic Play, Bhotesh Maheshwari, said that 32Red is a crucial player on the UK market, making Pragmatic Play delighted to partner with this brand. He added that Pragmatic Play’s portfolio of games is broad with game types to suit any player. The VP finished by adding his excitement to see how far the collaboration will go.

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Commercial operations manager at 32Red, Adam Newnham, expressed the company’s delight about expanding its portfolio of games with Pragmatic Play’s offer. He added the company is looking forward to furthering collaborations and positive feedback from users.

Pragmatic Play currently sets out up to five slot titles monthly and other games as part of its multi-product portfolio.

Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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