Pragmatic Play to Reach More Argentinian Players Via City Center Online

Feb 19, 2024 Anna Kiselova
Pragmatic Play, an online game developer behind many globally popular and award-winning video slots, has recently signed a content distribution deal with another Argentinian operator — City Center Online. The studio intends to offer a better gaming experience and a diverse range of high-quality casino services customised to meet the preferences of the Argentinian audience.
Through Pragmatic's extensive slot portfolio, City Center Online's players can now access some of the biggest and most popular releases. This includes award-winning games such as Gates of Olympus™, fan-favourites like The Dog House and Sugar Rush™, as well as the recently released titles like Mustang Trail™ and Pub Kings™. City Center Online is an online casino gambling platform that has been serving Argentinian players for over a decade. It is one of the top companies in the leisure and entertainment industry, boasting one of the most outstanding casino game collections. Those who register can enjoy playing an array of slots, bingo games, live dealer options, poker varieties, and more.
In the words of Victor Arias, vice president of Latin American operations at ARRISE, which powers Pragmatic Play, the company is thrilled to be working with City Center Online. This strategic partnership is another milestone that marks Pragmatic Play’s steady growth as it continues to supply industry-leading titles to the LatAm operators. The team behind Pragmatic Play is confident that City Center Online's players will enjoy the brand’s renowned slot library as it continues to expand its content offerings. City Center Online’s online gaming manager, Samanta Zio, has explained that the quality and brand recognition of Pragmatic Play games cannot be overstated. Therefore, she is thrilled the operator can offer its players the globally popular games from Pragmatic Play’s portfolio. They believe this partnership is a significant win for City Center Online, the leading provider of premium gaming services in Argentina. Pragmatic Play's reputation as a major supplier in Latin America contributes to its continued success in the region. The company has established itself as a key player in the region's iGaming landscape through partnerships in regulated markets. Argentina has been one of its pivotal iGaming jurisdictions. The studio has teamed up with several local companies, such as Casino Magic Online, Ondiss, Super 7, and Betwarrior Mendoza. Other than Argentina, the developer has conquered a number of other markets, including Peru, Brazil, Chile, and Colombia.

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Anna Kiselova

Anna is the Head of Partnerships at SoftGamings, a leading iGaming developer in the world.

She is responsible for developing and executing strategic plans to maximise the software provider portfolio, solidifying the company’s reputation as a leading game solution provider.

She has a deep understanding of negotiations, business development, communication, and partner relations, and she always keeps her finger on the pulse of the latest industry innovations.

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