Novomatic

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About Novomatic

Novomatic is a titan in the gaming technology industry, boasting a massive workforce of about 24,500 people globally. The company was founded in Austria in 1980 by Prof. Johann F. Graf.
Today, Novomatic's innovative gaming solutions have reached over 100 countries, and the company has a strong presence in 50 nations. By 2022, their achievements were reflected in a robust revenue of nearly 2.9 billion euros, making it one of the largest companies in Austria.
Novomatic is mostly known for operating around 2,100 gaming venues with more than 214,000 gaming terminals, largely under the Admiral brand, including lively electronic casinos and sports betting shops. This dual expertise has solidified its market dominance, especially in Germany, the United Kingdom, Italy, Spain, the Netherlands, Austria, and all across Central and Eastern Europe. Moreover, The company maintains research and development centres in 15 countries and manufacturing facilities in 11, leading the charge in areas like server-based gaming and video lottery terminals. Approximately 5,000 registered IP trademarks came from those development centres, solidifying Novomatic's status as a market leader in the European electronic casino sector. In terms of online and interactive casino gaming, the company made a big step forward by acquiring London-based Greentube in 2010, which is now the brand that’s solely in charge of its interactive portfolio.

History and Milestones

Novomatic has over 40 years' worth of history and milestones to match.
  • 1980 - Prof. Johann F. Graf creates Novomatic Automatenhandels GmbH in Austria, marking the production of the first ADMIRAL Gaming Machines.
  • 1981 - Novomatic begins its expansion into European markets, including Germany, France, the Netherlands, and Switzerland.
  • 1984 - The company develops the MPU 01 (Micro Processor Unit 01), a revolutionary hardware platform for modern slot machines.
  • 1989 - The company launches "American Poker II," which quickly becomes a legendary game in the industry.
  • 1991 - The company establishes ADMIRAL Sportwetten GmbH as a wholly-owned subsidiary.
  • 1993 - Novomatic's global presence expands to over 30 countries, accelerating the Group's growth.
  • 1994 - Novomatic introduces a new ASIC (Applied Specific Integrated Circuit) hardware platform for next-generation slot machines.
  • 1995 - The company secures its first license in Northern America, awarded for Ontario, Canada.
  • 1997 - The company introduces groundbreaking multiplayer machines, blending live games with advanced gaming technology.
  • 2000 - The company establishes ADMIRAL Casinos & Entertainment AG (ACE) in Switzerland.
  • 2001 - Novomatic launches Dolphin's Pearl™ and introduces Novo Multi-Roulette™ and Novo TouchBet® Live-Roulette.
  • 2003 - The launch of Lucky Lady's Charm™ and Sizzling Hot™ marks another milestone for Novomatic.
  • 2004 - The company takes over ASTRA GAMES Ltd. in the UK, expanding its influence in the British market.
  • 2005 - Novomatic introduces "The Winner," featuring all-time favourites like Book of Ra™.
  • 2007 - Novomatic makes its market entry into Italy and acquires Crown Technologies GmbH in Germany.
  • 2008 - The company introduces the Super-V+ Gaminator®, setting a new standard for Coolfire™ II multi-games.
  • 2009 - Novomatic opens the NOVOMATIC Forum in Vienna and expands its operations to Peru.
  • 2010 - Novomatic enters the online market by acquiring the Greentube Group, a significant move towards digital and online gaming.
  • 2012 - Novomatic strengthens its position in Italy, winning the Italian lotteries license with a consortium.
  • 2013 - The company signs a long-term partnership with the Romanian State Lottery to supply 10,000 Video Lottery Terminals (VLTs).
  • 2014 - Novomatic amps efforts towards global expansion, entering markets in Israel, Illinois, Costa Rica, Honduras, and Guatemala.
  • 2016 - Novomatic acquires a 17.2% stake in Casinos Austria AG, further expanding its portfolio.
  • 2017 - The company opens ADMIRAL Arena Prater, Europe's largest sports bar, in Croatia.
  • 2018 - Novomatic acquires Ainsworth Game Technology Ltd. in Australia, broadening its global reach.
  • 2020 - Novomatic celebrates its 40th anniversary, commemorating four decades of innovation in the gaming industry.
  • 2022 - The company acquires HBG Group in Italy and Grand Casino d.o.o. Beograd in Serbia, strengthening its presence in these regions.
  • 2023 - Novomatic continues growing by acquiring Alteatec Group in Malta and Ineor d.o.o. in Slovenia.

Information About Management

Novomatic AG Group is managed by an executive board of directors led by Ryszard Presch, Johannes Gratzl, and the members of the supervisory board Martina Flitsch, Dr. Haig Asenbauer, Dr. Robert Hofians, and Dr. Bernd Oswald. According to the company’s financial reports, Novomatic generated EUR 2,859.9 million in revenue in 2022.

Key Persons

  • Ryszard Presch, Executive Board Member
  • Johannes Gratzl, Executive Board Member
  • Dr. Bernd Oswald, Chairman of the Supervisory Board
  • Martina Flitsch, Deputy Chairwoman of the Supervisory Board
  • Dr. Haig Asenbauer, Deputy Chairman of the Supervisory Board
  • Dr. Robert Hofians, Member of the Supervisory Board

Novomatic Software

Novomatic and Greentube collectively have a catalogue of nearly 500 slot games. These games, such as the ones from the classic Book of Ra slot series, Candelas de los Muertos, and many others, are distinguished by engaging narratives, compelling bonus features, and high-quality graphics and sound. The games are custom-tailored to fit the diverse preferences of players in various regions, which is another testament to Novomatic’s ability to adapt. Among the many features, the company has had a lot of success with Win Ways™ mechanics. This mechanic removes winning symbols after the combo has paid out, allowing more symbols to fall into place and possibly string more wins together. There’s also the Diamond Mystery™ Jackpot slot series that gives players the chance to win up to 5,000 times their bet, one of the first standalone progressive jackpots for the interactive section of the company.

Software Features

Software: Novomatic
Software technology: HTML5
Games: Slots, table games, video poker
Software licensed: Yes
Browser Play: Yes
Free Play: Yes
Video Quality: High
Mobile: Yes
Game and Software Features: Wild Spin, Sticky Spin, and Colossal Spin, multipliers, progressive jackpots

Novomatic API Integration

To effortlessly incorporate Novomatic's top-tier games from its massive portfolio into any casino platform, SoftGamings' unified API integration platform is the most efficient route. This one-time integration process not only unlocks the entire collection of Novomatic's innovative games but also grants access to over 10,000 additional games from more than 250+ different software providers featured on our platform.

Games

There are around 500 games on offer from Novomatic and its subsidiaries, many of which have been fan favourites for years. These are some of the best-performing titles in recent years.

Book of Ra

Book of Ra transports players to ancient Egypt and puts them in the role of Indiana Jones-type looking for riches beyond imagination. It’s a Novomatic classic, hailed as one of its best-performing titles in the catalogue. The game features five reels, nine paylines, and a thrilling Free Games feature with unique Expanding Symbols. The feature gets triggered by landing three or more Book symbols, which initiate 10 Free Games with a randomly selected Expanding Symbol. This symbol can multiply its value across the win lines when it appears, promising substantial wins.
Book of Ra
Lucky Lady’s Charm™ deluxe 6

Lucky Lady’s Charm™ deluxe 6

Lucky Lady’s Charm™ deluxe 6 is another video slot classic from Novomatic, boasting great success on game machines and digital slot entertainment. At the heart of the 6x10 slot game lies the 'Lucky Lady' symbol, functioning as a Wild, which substitutes for all except the 'Hands' (Scatter) symbol. Notably, any win line featuring the 'Lucky Lady' sees its winnings doubled. The Scatter symbol stands out as it counts in any position and triggers 15 Free Games when appearing three or more times. These Free Games have the potential to triple winnings, and if players opt for the sixth reel, the rewards can be even more significant – up to six times the standard win. Activating the sixth reel via the Extra-Bet feature doubles the bet but opens the door to significantly higher wins.

Sizzling Hot™ deluxe!

Sizzling Hot™ deluxe reminds players of old-school slots with fruit symbols, stars, and lucky sevens that reigned supreme during the early stages of slot gaming and are still captivating players. No fancy and elaborate bonus games. Just classic fruits and hefty wins. This exciting fruit game has five reels and five fixed paylines that pay for combinations of a kind from left to right. However, the exception to that rule is the Scatter (Star), which pays in any position. Scatter wins are added to line wins, thus increasing the game’s payout potential.
Sizzling Hot™ deluxe!

Technologies

Novomatic has pioneered a lot of technologies that are now found in most game cabinets and online casino games, starting with the multiplayer machine and ASIC (Applied Specific Integrated Circuit) hardware and going all the way to Greentube Plurius™, a server-based gaming solution for casino and VLT markets where a game is simultaneously launched across desktop, smartphone, tablet and iTV devices. There’s also the novoSDK toolkit that provides software support for the development of online casino games.

Mobile Gaming

All games from Novomatic’s interactive department are created using the latest HTML5 technology, which makes them accessible on all types of devices, regardless of their operating systems. All Android and iOS proprietary casino apps are supported as well.

Promotions & Bonuses

Novomatic is big on progressive jackpot bonus games. Namely, the Novoline machines such as Golden Link and Cash Connection, all feature linked jackpots. Multi-Level Mystery Progressives are supplied with games such as the ones from the Book of Ra™ theme, the Four Seasons Jackpot™, and the Tales of Darkness™ Jackpot. However, in addition to these jackpots and numerous in-game bonuses, operators who decide to integrate Novomati via SoftGamings’ API platform can also benefit from our own standalone bonus system with loyalty programs, deposit bonuses, and many other functionalities.

Security

Novomatic uses the latest security features and firewalls in both its gaming cabinets and online products. For example, the Novovision system by Novomatic features a patented biometric technology that provides the most secure and innovative cashless experience on the market. The technology includes fingerprint and face recognition as a way of identifying registered users.

Trust / Credibility and Fairness

Novomatic and its interactive division Greentube are proud holders of gambling licenses from the UK Gambling Commission, Agenzia delle dogane e dei monopi from Italy, Malta Gaming Authority, and regulators from Latvia, Gibraltar, Sapin, Alderney, and many more. The gaming software from Novomatic has also been certified by Asensi Technologies and Gaming Laboratories International LLC, whose certificates guarantee its fairness and safety.

Awards

Novomatic has been on the receiving end of numerous awards from the iGaming industry, including:
  • 2023 European Casino Awards — Best CMS Software Product
  • 2022 Global Gaming Awards — Table Game of the Year award
  • SAGSE 2020 Awards — Best Electronic Roulette and Best Land-based Progressive awards
  • 2020 Global Gaming Awards — Casino Supplier of the Year

Recognised Casinos where Novomatic Software Can Be Found

  • Betano
  • BetMGM
  • 888 Casino
  • Balkan Bet
  • Mr.Green
  • Parimatch
  • Betlive
  • Superbet

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